Blog

Digital marketing & web design tips for your business.

  • Optimising Images on Your Website for SEO

    All aspects of your images impact SEO, from the origin of your image down to the format and image quality.

  • Understanding Search Intent

    Search engines contain incomprehensibly vast quantities of data, information, and images.

  • Why Is Website Structure Important to SEO

    If a site is unstructured, users may struggle to find what they are looking for and seek alternative, better-organised websites.

  • How Search Engines Work

    Search engines analyse and index data then filter and present the data to the search-engine user based on the specific keywords and phrases input.

  • The Difference Between Facebook Ads and Google Ads

    Digital advertising through Facebook and Google are both effective ways of targeting potentially untapped or relevant audiences.

  • The Benefits of Using Paid Advertising

    Increasing your online visibility is one of a number of benefits of PPC advertising.

  • What is Structured Data?

    How do you use social media ads to your advantage to drive consistent sales? Here we will outline best practices for this.

  • Best Practices for Social Media Ads

    How do you use social media ads to your advantage to drive consistent sales? Here we will outline best practices for this.

  • Header, Mid and Long Tail Keywords

    We will explore the differences and benefits of the three main separate keyword length types: header, mid and long-tail.

  • 20 top content ideas for your business social media

    20 ideas for content that could take your social media marketing to the next level. Make your planning less daunting, and more creative.

  • Best Practices for Social Media Posting

    Gaining exposure on social media is an achievable goal, but there are considerations when developing a robust social media marketing strategy.

  • Link Building Strategies for Small Businesses

    Starting with the basics, we will show you a way to measure the success of your online marketing activity.

  • Is Pinterest Useful for Your Business?

    How to use Pinterest for your company's social media marketing strategy.

  • The Importance of Local SEO

    Helping you to enhance your reach to past, present and potential clients through Search Engine Optimisation.

  • Beginners guide to setting up Google Analytics

    Starting with the basics, we will show you a way to measure the success of your online marketing activity.

  • What is NAP – and how does it help my small business’ SEO?

    What is NAP and why is it important to small businesses with an online presence?

  • How ‘Drip Feed’ Marketing Campaigns Boost Small Businesses

    Learn how, why and when 'drip feed' marketing punches above it's weight for small businesses.

  • Is Twitter Still Relevant?

    Twitter is an active and well established platform. Explore the benefits of Twitter and what it can bring to your company.

  • Optimising Your Website Location Pages

    Location pages are an essential part to your online visibility. Taking you through step by step, we'll go through creation and your current needs.

  • Top 5 Social Media Tips for Small Businesses

    Looking to get going with social media? Take a look at these 5 top tips to get started.

  • Video Marketing Ideas

    Video marketing has surged over the years. Take your digital marketing plans further by embracing the most popular form of media.

  • Content Repurposing

    It's not always necessary to go back to the drawing board. Why not present something fresh and interesting by repurposing content?

  • What is SEO?

    What is SEO? Is it something you need to implement? Learn about the various SEO methods you can use to generate traffic to your site.

  • 5 reasons you should be using LinkedIn

    LinkedIn is a powerful platform for business owners. Here are 5 reasons you should be using LinkedIn to elevate your business and increase your bottom line.

  • Paid vs Organic Search

    Should you be investing your time in organic search or your money in paid search? Learn what these online visibility tactics can do for your business.

  • How To Optimise Your Google My Business Listing

    Google My Business is a great way to gain more customers and boost your ranking locally. We run through why you should have a Google My Business listing and how to set it up.

  • 6 Reasons We Love WordPress

    WordPress is a beginner-friendly platform, offering responsive and mobile-friendly websites with vast features and improved SEO, making it ideal for small businesses.

  • The Importance of Good Copywriting

    If you’ve got poorly written content, your customers and readers will be thinking ‘what a waste of time’! We explore the importance of good copywriting.

  • Hashtags Explained

    Have you wondered how effective hashtags are? Will they really bring more traffic to your social media pages? We try to take away some of that hashtag confusion here.

  • Why You Should be Using LinkedIn to Market Your Business

    Often overlooked, LinkedIn can be a powerful tool to market your business when used properly. Read why you should be using it here.

  • What is Social Listening?

    So many conversations now take place online and chances are that your customers have spoken about your business. So how do you know what they're saying?

  • Canva: An Extraordinary Design Tool for SME’s?

    Canva allows you to produce high-quality content without being a graphic designer. We explore how Canva could help small businesses with online marketing.

  • Growing Your Sales Pipeline with Lead Magnets

    As more and more people take their business online it can be challenging to stand out. However, utilising lead magnets can significantly increase the interest and traffic to your site.

  • Does My Business Need Online Advertising?

    Does your business need online advertising? We look at why you should consider using it and some popular methods you can try.

  • Facebook Launch “Shops” Across Their Platforms

    Facebook has launched 'Shops' across their platforms, making it easier for anyone using Facebook or Instagram for their business to sell products. Read our thoughts on Facebook Shops here.

  • How does off-page SEO affect your rankings?

    Just as important as on-page SEO, we take a look at some important factors outside of your website that can affect your search engine rankings.

  • Create Your Ideal Customer Avatar

    No brilliant marketing strategy was built on vague assumptions and broad guesses, so what is a customer avatar and how do you create one?

  • Understanding How the Instagram Algorithm Works

    How can you use the Instagram algorithm to your advantage? It may seem intimidating, but understanding the algorithm is easier than you think.

  • A Guide to Online Networking

    Following the recent pandemic, online networking has become vital for businesses to build and maintain relationships and keep communication channels open.

  • 10 Ways to Pimp Your Company Facebook Page

    Are you getting the most out of your Facebook marketing? We explore 10 ways to pimp your company Facebook page for maximum engagement.

  • The Dos and Don’ts of Email Marketing

    Email marketing is great for staying in long term contact with your customers. However, there are some dos and don’ts you should pay attention to.

  • How to Deal with a Negative Review

    Negative online reviews are never nice and how you handle them could either make or break your business. Find out how to tackle these bad reviews correctly.

  • 5 Tools to Help You Choose a Colour Palette

    Choosing your company colours is an essential part of branding. We recommend some online tools that will help you select your perfect colour palette.

  • 7 Ways to Improve Your On-Page SEO

    If you want better search engine rankings, a good place to start is to improve your on-page SEO. Here we look at 7 points that can make a difference.

  • Choosing Images for Your Website and Marketing

    Images are great for making a good first impression. But how do you ensure you’re choosing the right images for your website and marketing?

  • Creating USP’s for Your Business

    What differentiates your business from your competitors? Read how to craft well defined unique selling points (USPs) that will attract more customers.

  • Black Hat SEO Techniques to Avoid

    Black hat SEO practices can do more harm than good for your websites search engine rankings. Understand what they are and why you should avoid them.

  • Executing a winning ad campaign

    Have you been using Facebook ads to no effect? We delve into how to create a winning Facebook ad campaign that will draw more customers.

  • Is Your Website Blog Being Neglected?

    Does your website have a blog? We take a look at why you should have a blog on your website and why keeping it up to date is so important.

  • Considerations When Planning Your Website

    If you do decide to build a website for your business, or you are planning to give your current website a refresh, there is lots to consider.

  • 6 Ways to Grow Your Email Marketing Lists

    To get the most out of email marketing, you will need to focus on growing your contact list. Here are our 6 tips to help you do it properly.

  • Our Favourite Digital Marketing Apps

    We are great believers in trying out new technology and finding apps to make life easy. Here are some of our favourite digital marketing apps for 2019.

  • Boost Your SEO With Great Content

    If you want to boost your search engine rankings, you should consider producing new content regularly. Read how to produce great content for your site.

  • 7 Essential Pages for Your Website

    Are you unsure about what content to include when building a website? We go into some of the must-have pages for your website and the reasons why.

  • Why is Branding Important to a Small Business?

    We all have major brands we trust to buy from. Branding is just as important for small business and crucial to any lucrative marketing strategy.

  • Is Your Website Mobile Friendly?

    50% of all traffic now comes from mobile devices such as phones and tablets. How do you make sure your website is accessible to this huge user base?

  • DIY Website Vs Professional Website

    If your business needs a website, you will need to decide between paying a professional web designer or building one yourself. Both options could be viable.

  • Why you should be using email marketing

    Unsure about using email marketing? Here are 6 reasons why we think email marketing can benefit your business.

  • A Guide to Building Your New Website

    Building your website doesn’t need to be complicated. We design and build websites for customers, big and small. Here’s what to expect during the build.

  • Does My Business Need a Website?

    Are you thinking about building a website? Maybe you've started a new business or project? Read whether it's the right move for your business.