Have you ever wanted to send out your own email marketing shots but didn’t know how? Email marketing is an extremely cost-effective way to keep in touch with prospective, current and lapsed customers. However, badly executed campaigns can do your business more harm than good. FreshOnline can save you hours of time trying to bring yourself up to speed by teaching you exactly what you need to know to create and send effective email campaigns.
Our training is tailored to the needs of our customers and based on your own setup and business goals. We use the powerful yet cost-effective MailChimp email platform for all our campaigns and can teach you to do the same. Training sessions are always “hands-on” and adapted to the skill level of you or your team. We can deliver training in 1-1 or group training sessions, either face to face or remotely via an online meeting. To summarise, we are here to help you send better emails!
We realise every customer is different and we pride ourselves on being there when you need us. If you would prefer for us to manage your email campaigns then we can take the load for you. As with all our digital marketing services, we are happy to teach or manage – whichever works best for you.
– Opening and setting up a MailChimp account
– Creating marketing emails in keeping with your brand
– Uploading lists of contacts
– Linking your website contact forms to grow your marketing lists
– Creating a reusable email template
– Writing copy, adding images and creating a call to action for your emails
– Accessing and understanding analytics from your email campaign
– Integrating email with social media
– A/B testing and optimising your email campaigns
– Using MailChimp’s marketing automation functionality