Data protection rules changed in May 2018. Email marketing is one area affected by these regulations. The new regulations focus on permission-based marketing. This means that as an email marketer, you need to collect freely given, specific, informed and unambiguous consent before sending out marketing emails. The consequences for breaking the rules are very harsh with fines of up €20 million or 4% of your global turnover – whichever is higher! Before you panic, we can help advise you on how to stay with the regulations.