4Down Distributions Ltd is a UK wide BMX distributor based in Hastings, East Sussex. They retail complete bikes and BMX parts from a range of major manufacturers throughout the country via online and high street retailers. 4Down approached FreshOnline for help with promoting the brand and reaching new audiences online.
During our initial conversations, 4Down highlighted that they wanted to achieve increased exposure and generate more website traffic. With these goals in mind, we wrote content aimed at drawing the attention of potential customers and planned a range of different ads, such as single image, carousel, and video carousel, to go out on Facebook and Instagram. We updated 4Down regularly with reports on how the ads were performing and ideas to further optimise the campaigns. To date the campaign has being very successful, with more than 32,000 link clicks recorded.