Challenges of launching an artisan food brand from Grand Manan

No way to sell their maple syrup, honey and dulse online

No clear company name or visual identity to support the quality of their products

No marketing structure to introduce the brand beyond the island

A need to be taken seriously by retailers and potential stockists

Transforming a family tradition into a modern island brand

In discovery, it became clear that Arbour & Shore’s real strength was their story. The syrup maker had learned the craft as a child with his father, and the products carry the heritage of Grand Manan’s land and seascape. The core challenge wasn’t just “we need a brand and a website”. It was how to tell an honest, distinctive story about land, sea and family that would stand apart from mass-market Canadian maple syrup. We prioritised naming and brand foundations first, followed by the website, then packaging and social media. There were budget constraints and a clear deadline: the brand needed to be live in time for maple season so that customers could buy when the product was at its best.

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What We Did

Brand naming • Brand identity • Packaging design • Website design & build • WooCommerce • Social media • Email marketing • Creative Partner support

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The Results So Far

image of a phone showcasing the arbor and shore website

130%

increase in social media engagement in the first six months after launch

85%

increase in website visitors over the same period

65%

increase in interest from retailers, helped by a professional brand pack and online presence

59%

increase in early engagement on key social posts and positive feedback on the brand from the client and their audience

These early results have given Arbour & Shore the platform they need to approach stockists with confidence, reach customers beyond Grand Manan and plan future seasons with a clearer marketing foundation.

What’s different for Arbour & Shore now

They can confidently approach retailers with a clear story and professional brand pack
They can confidently approach retailers with a clear story and professional brand pack
They’re less worried about marketing and can focus on production and seasonal planning
They are set up to launch new products and expand their range with a consistent, flexible brand

With the core brand, packaging, website and marketing foundations in place, Arbour & Shore are now well positioned to grow both locally and into new wholesale and online markets.

Launching an artisan food brand of your own

If you’re a start-up food brand or family producer looking to sell online and supply wholesalers, we can help you build a brand and digital presence that does your products justice.

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