Challenges of presenting complex data solutions online

Their website was dated, clunky and visually out of step with who they were.

Key pages and sections were missing, including areas that required logins but weren’t user friendly.

The site generated very few enquiries and didn’t clearly explain what they do or who they help.

The brand lacked a modern, cohesive identity to back up the confidence they had in person.

Transforming a broken site into a clear data story

In discovery, we learned that Cygnus work with large organisations that need to organise complex processes and data across departments. Their clients needed clarity and confidence from the first click.

We also discovered several practical issues: missing pages, missing content and a move from one website provider to another. The real problem wasn’t just how the site looked. It was that the website didn’t function the way Cygnus needed it to, and didn’t reflect their data-driven approach.

We started with a full rebrand to create a modern visual identity and brand kit, then moved into information architecture, UX and visual design. Working to a three–four month timeframe, we also managed the content migration and provider switch, ensuring existing content was correctly brought across.

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What We Did

Branding • Website Design • WordPress Development • Social Content for X and LinkedIn • Print Design

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The Results So Far

129%

increase in LinkedIn engagement in the first five months

35%

growth in LinkedIn followers

40%

increase in discovery call bookings

78%

increase in time on key solution pages

Beyond the numbers, the new site and brand have given Paul and Carly at Cygnus a digital presence that finally matches the scale of their clients and the quality of their work. The website does much more of the early education, so conversations can move more quickly into detail and delivery.

What’s different for Cygnus now

Their website, services and business goals are much clearer, giving a stronger first impression for major clients.
Their website, services and business goals are much clearer, giving a stronger first impression for major clients.
The site now plays an active role in their LinkedIn activity, supporting posts with relevant landing pages.
A consistent brand kit and print assets mean they present a unified, professional image across all touchpoints.

Cygnus are now better prepared for bigger opportunities, with a brand and website that can scale with them. We remain on hand for marketing and design support whenever they need it.

Give your B2B tech brand a clearer story

If you’re a B2B tech, SaaS or data analytics business with a complex offer and an outdated site, we can help you turn that into a clear, credible digital presence that supports your sales conversations.

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Made in Hastings • Web design