Rainbow Baby Scans

Rainbow Baby Scans, a private ultrasound clinic in Bexhill on Sea. offering a supportive and personal experience for expectant parents, partnered with FreshOnline to create a brand identity and digital presence that reflects their warm, family-focused ethos. We designed a bespoke website that is both calming and easy to navigate, allowing visitors to learn about available scan packages, book appointments online, and feel reassured by the clinic’s compassionate approach. We also integrated e-commerce into the website to include a range of keepsake gifts for expectant parents. Alongside the website, our team provided graphic design support to develop a cohesive visual identity across all platforms. FreshOnline supported Rainbow Baby Scans with a 6-month social media launch, helping to establish their presence and voice across platforms. During this period, we crafted thoughtful, sensitive content tailored to their audience, building early engagement and setting the tone for future growth. Our work helped lay the foundation for a trusted, community-focused brand that resonates with expectant parents.