Are you looking to increase revenue, generate new customer leads or simply promote your business? Paid search marketing can ensure your business appears to those looking for products and services like yours.
Paid search marketing or PPC (Pay Per Click) marketing is based on optimising adverts, services and other content around certain keywords and phrases. This allows you to target specific search terms that your customers use to find specific products or services. Different to paid social advertising which targets a singular audience or demographic possessing certain traits such as likes, hobbies, and lifestyle. Each time a user clicks on an advert, the business will pay a fee to the advertising provider. Popular platforms include Google and Facebook but there are others.
There are lots of benefits to be gained from using paid search marketing as part of your online marketing strategy. Even with your website optimised well for search engines, it can take time for your business to appear anywhere near the top of the search results organically. Paid search advertising, on the other hand, can increase traffic to your website instantly. As a result of this traffic, businesses are able to analyse and measure how well the advertising campaign is performing, comparing the number of clicks vs sales for example. Pay per click marketing can be great for local search, targeting customers that are in close proximity to your business. Adverts will include directions to your business and the option to contact the business directly when viewed on mobile devices. Whilst there’s a cost involved with paid search advertising, it can be budget-friendly for smaller businesses. You can choose to target specific groups of consumers, set a cap on spending and optimise your ad campaigns, boosting your return on investment.
At FreshOnline we have years of experience in managing paid search campaigns and we understand what makes a successful advert. Not only does it need to be well-written with a clear call to action, but also needs to include substantial keyword research based on your customer’s interactions. Once your advert is created, we analyse and refine your adverts to optimise the impact and conversion rate of your campaigns.
We always begin every paid search campaign with a full consultation. We want to understand your goals and expectations for each advert. You will have a dedicated account manager who will stay in contact to ensure we’re optimising your campaign properly and that you’re receiving the correct results.
– Creation of advertising strategy plan.
– Regular reviews on the utilisation of your advertising budget.
– Selecting optimum keywords and phrases for your campaign.
– Converting advert and social leads to marketing contacts.
– Keeping you updated on the latest trends concerning search advertising and how this affects your campaigns.
– Ongoing refinement and optimisation of your paid adverts.
– Creation of specific landing pages for your WordPress website.
– Creation of call to actions to encourage conversion rates.