Did you know that if you have a Facebook or Instagram profile for your business, you can add a store to it? In this article, we will show you how you can show the products you have for sale and connect with more customers through Facebook and Instagram.
There are 3 ways you can easily get started with Facebook shops.
1) You can use an eCommerce website builder to create an online store, then automatically link your products to your Facebook shop page. This requires very little technical know-how and is simple to set up and manage.
2) If you already use one of the eCommerce platforms below to sell products, since 19th May 2020 you should have received a message from Facebook, to announce the launch of Facebook and Instagram shop, as they are partners.
• Big Commerce
• Woo Commerce
This means that the two companies complement each other to offer the best service to consumers and businesses.
3) If you don’t use one of these platforms, you can use Facebook’s platform itself to create your Facebook Store, list products, and set up a shopping cart to connect payments. In this case, there are two conditions; you need to sell physical items and you need to pass the Conditions for Merchants of Facebook.
How are Facebook shops good for businesses?
Facebook shops can be used across all their platforms – Facebook, Instagram, eCommerce companies and WhatsApp (as of 15th June 2020). This has many advantages:
• You can have one shop across many apps.
• Native and fast. Before, if a consumer saw something they liked, they had to go to the website and search for the desired product, now with the option of Facebook shops, the consumer buys the article directly from the Facebook or Instagram platforms, an illustration of that we have the option ‘live shopping for Instagram’. If you have an account on Instagram, you can show the product in an Instagram history and the consumer can buy directly. This option is designed for tutorials and product launches, although not yet in force, shows the great power of Facebook shop.
• Instagram Stories allow ‘Swipe Up’ and explore ‘Shop to Buy’.
• All these new features are an addition to the old ones already in Facebook Marketplace.
This announcement means that you can sell your products from anywhere with a new and customizable online store, even more;
• You can keep your business running with a seamless online shopping experience.
• To set up a Facebook shop is free and once you setup your shop once, it will appear across all platforms – Facebook & Instagram.
• Design your store and build your brand: With the store, you can build your brand identity and drive product discovery on Facebook and Instagram through full-screen photos and customizable collections.
• Manage your digital storefront from one place: Share collections on Facebook and Instagram so customers enjoy a unified online shopping experience on both applications. Any changes you make to a shared collection in one application will also be applied to the other. Specifically, storefronts to first show products that are most relevant to you and use augmented reality to let you virtually try on things like sunglasses, lipstick or makeup to see how they might look on you before buying, or what furniture might look like in your room.
• Reach anywhere in the world: Customers and online shoppers around the world can quickly access the store and explore the collections from your Facebook page, your Instagram profile, or one of your Instagram stories.
• One shop across all the apps; Facebook, e-commerce platform, Instagram even on WhatsApp. On 15th June, Mark Zuckerberg, CEO of Facebook launched payments for people using WhatsApp in Brazil. They have plans to have it in more countries in the next few days. Facebook is building on Facebook Pay, which provides a secure and consistent way to make payments across its apps.
While all businesses can benefit from a store on a Facebook page, this feature offers better results for merchants, retailers and e-commerce advertisers. This option is strongly recommended for businesses that sell clothing, accessories (such as bags or suitcases), home furnishings, and children’s and baby products. However, other types of businesses can also use a store on a Facebook page to reach more people on the platform.
What about the consumers?
Interacting with your customers is the key to building a lasting relationship, with Facebook shop, consumers can easily click to buy when they find things they like.
Whether you own an online marketplace or sell your product as a third party on any other site, customer interaction is a must, so the Facebook shop option helps merchants provide smoother experiences and strengthen relationships with their customers.
Thanks to all these advances, you will be able to obtain concrete statistics about your consumer such as the visualizations, the clicks and the purchases of each one of your products.
How will this impact other e-commerce providers?
Setting up or using Facebook shops is completely free! We wonder if this could impact the popularity of the WooCommerce plugins, or Shopify as a platform because Facebook shops is a free solution aimed at the same market?
Will you be using Facebook Shops?
We would love to hear from any small businesses that have started using Facebook shops to see how you are getting on. Also, if you find it all a challenge to get set up correctly, get in touch and we can certainly help.