The Art of the Relaunch: Making the Most of a Website Refresh
Refreshing your website isn’t just about a new look, it’s about creating momentum.
Way too often, businesses launch a new site quietly, missing the chance to market it as a moment of growth. A website relaunch done right can boost visibility, re-engage existing customers, and attract brand-new ones.
Here’s how to market your website refresh, not just build it.
Build anticipation before launch
Don’t wait until your site is live to start talking about it. Use social media, email, and even in-person networking to tease what’s coming. Share:
- Sneak peeks of your new homepage
- A countdown to launch day
- Behind-the-scenes of the design process
This positions your refresh as an event, not just a switch.
Highlight the benefits, not just the design
Audiences care less about “new website” and more about what’s in it for them. Promote the improvements that make their lives easier:
- Faster loading speeds
- Mobile-friendly navigation
- Easier online booking
- Updated resources or blog
Frame the changes as a better customer experience.
Shout about it across every channel
A successful relaunch deserves multichannel marketing. Think:
- Email: Send a launch announcement with a direct link.
- Social Media: Post before-and-after visuals, reels, or a launch day video.
- Google My Business: Update your listing with screenshots and a post about your refresh.
The more touchpoints, the more eyes on your new site.
Use SEO to amplify your relaunch
Your redesign is the perfect moment to revisit search engine optimisation:
- Update title tags and meta descriptions
- Refresh page copy with relevant keywords
- Submit your new sitemap to Google Search Console
- Optimise image sizes and alt text
Think of it as an SEO spring clean that boosts long-term traffic.
Involve your 1066 community
Your customers and partners are part of your story. Share client testimonials, showcase local collaborations, or even run a launch giveaway all targeted to 1066 Country. When people feel included, they’re more likely to spread the word.
Keep the momentum alive
The launch isn’t the end, it’s the beginning. Plan at least a month of content around your new site:
- Blog posts on your updated services
- Social media tips or behind-the-scenes design stories
- Case studies showing how your work creates results
Sustained visibility turns your relaunch into lasting growth.
Final thoughts
A website refresh is more than a design upgrade, it’s a marketing opportunity. By treating your relaunch like a campaign, you’ll not only showcase your brand in a new light but also drive real engagement and conversions.
At FreshOnline, we help local businesses across 1066 Country not just build websites, but launch them with clarity and impact.
Ready to plan your website relaunch? Let’s talk.
