Search Engine Optimisation (SEO)

SEO in Hastings, East Sussex

FreshOnline specialise in Search Engine Optimisation (SEO) for WordPress websites, ensuring our customers rise up the search engine rankings and increase visitors to their websites. SEO is the process of getting organic or natural search results from search engines such as Google, Yahoo and Bing. If you want to be found online, SEO is a crucial part of your digital marketing strategy.

SEO techniques have changed dramatically over the last 20 years. Historically SEO was all about keyword stuffing, spammy back links and other black hat SEO practices which aimed to promote web pages with the most over engineered content, hidden meta text and worthless links to the top of search engines. These days however, thanks to Google and others, ranking algorithms are far more sophisticated and based on promoting high quality, original and relevant content and websites with excellent user experience. FreshOnline can guide you every step of the way to maximise your online search potential.

With the right SEO strategy, you can increase organic traffic to your website and reduce the need to rely on paid advertising to reach customers. Many net surfers today will instinctively scroll past adverts and head for the top few search results. Whilst paid advertising still has a valuable place in your digital marketing toolkit, being on the first page of Google or even better in the top slot for your chosen keywords will deliver you quality website visitors without paying for the referrals. You also have the opportunity to get ahead of your competitors and make sure your customers come to your website first. But remember, the competition are all trying to achieve this as well and therefore you should see SEO as an ongoing worthwhile investment rather than a quick one time fix.

FreshOnline offer SEO services that allow your website to climb the rankings and then maintain your position long term. We usually recommend starting with an SEO audit. This allows us to analyse what you have done so far, target the best keywords and suggest strategies for improvement. We can also configure your websites on page SEO so that search engines can easily index your pages. Improving site speed will also influence rankings and improve user experience. We can then teach you how to maintain and grow the website with SEO friendly content, or even write it for you. Throughout the journey we measure results to ensure you get a good return on investment.

There is a lot more to SEO than meets the eye and FreshOnline employ technical and marketing expertise to get results for our clients. There are hundreds of factors which influence rankings and search engines keep the exact make up of their algorithms a closely guarded secret. Our team of SEO experts based in Hastings, East Sussex make it their business to stay updated on the latest thinking on SEO so we can keep our clients informed and use every available tool to make you pages rank higher.

One such customer we have helped is Derma Medical, who are now an international medical aesthetics training provider. In the last 3 1/2 years FreshOnline has carefully managed their SEO strategy and has helped them to rank No.1 on Google for xxx relevant keywords and in the Top 3 for a further xxx keywords. This constant presence at the top of search engine results has taken them from being a start up in 2015 to being one of the UKs most popular cosmetic training providers with annual sales of over $5 Million three years later. Over 70% of all customers found them online searching on Google thanks to FreshOnline’s attention to detail on all aspects of SEO. Now in 2018 they have launched further training academies n Sweden, Dubai and Australia and chose FreshOnline to build the new websites and manage all SEO and digital marketing for the international expansion.

So whether you want your new website optimised for search engines, a health check on your existing site, or help writing winning content and executing successful strategies to boost your rankings, FreshOnline can help. Contact our team today and start bringing more visitors to your website.