Email Marketing
Growing profits within your existing customer base.
Email marketing campaigns are your opportunity to maintain and reward your existing clients by equipping them with great content, new products and enticing offers. These targeted emails increase client engagement, whilst also promoting and growing your brand.
Our email marketing campaigns are fully branded and GDPR compliant, with eye-catching images and loaded with informative content your clients will want to read. Complete with clear ‘Call to Actions’ to drive them onto your website to book new appointments – it delivers results.
Why your business needs email marketing.
Email marketing is a very low-cost form of digital marketing that can bring excellent results.
Emails are a great way to encourage repeat purchases and promote other services that you offer.
Turn old leads that are not actively looking into customers with a timely marketing email that catches their attention.
Just because an old enquiry didn’t take on your services before, it doesn’t mean they won’t be interested in the future.
Quickly communicate offers, new products and news updates to your entire marketing list at the touch of a button.
The effectiveness and return on your email campaigns will continue to increase over time as your marketing lists grow.
Frequently asked questions.
We offer 1-2-1 or small group training. We can show you how to grow your email marketing lists, create and execute engaging campaigns, and measure performance. We can come to your offices anywhere in the South East, you can visit our offices in Hastings, or we can set up an online meeting with video and screen sharing.
Data protection rules changed in May 2018. Email marketing is one area affected by these regulations. The new regulations focus on permission-based marketing. This means that as an email marketer, you need to collect freely given, specific, informed and unambiguous consent before sending out marketing emails. The consequences for breaking the rules are very harsh with fines of up €20 million or 4% of your global turnover – whichever is higher! Before you panic, we can help advise you on how to stay with the regulations.
There are lots of platforms available to help you send out marketing emails. Our personal favourite is Mailchimp, however other platforms are also available. Check out Constant Contact, Get Response, Campaign Monitor, Hubspot and StampReady if you want some well-known alternatives. Many customer database / CRM software packages now include some form of email marketing client in as well so it may be cost-effective to explore this option. We design all our emails in HTML so they can be used across any platform.
Yes, we design email templates that can be reused as many times as you like. For example, if you sent out a monthly newsletter, we could design a template for you which you then populate with up to date news and content every month.
There are lots of benefits to using email marketing and whatever your business, we can give you ideas on how to utilise this medium. Regular email campaigns are a great way to encourage repeat business for your customer base. It can also help you reconnect with old and passive leads. If you want to promote your products, services events or news, email is a great way of getting the word out there quickly.
