Email marketing is an excellent way to keep in contact with customers and prospects. There are lots of benefits to using email marketing as part of your digital marketing strategy. To get the most out of your email marketing campaigns, you need to focus on growing your list of email contacts. Doing this properly will require time and regular attention. Here are some tips to help you:
Use your website contact forms.
If you have a website, then the contact forms used to make enquiries are a great place to add contacts to your mailing list. You can add an opt-in option onto the contact form so that visitors can sign up to marketing emails. This is often done using a tick box on the contact form. Make sure it’s not automatically ticked and that you are specific about what they are opting in to. Think about what benefits customers might gain from being a regular subscriber to your emails (i.e special offers, hearing about news updates, keeping in regular contact) and make this clear next to the tick box.
Add sign-up buttons.
Add sign up buttons for your email marketing lists on your other marketing platforms and channels. This could include on your website, social media pages, and even on your business email signature. The more relevant places you promote your list, the more contacts you will attract.
Give exclusive offers to email subscribers.
You can send exclusive offers to customers on your mailing list which you don’t publish anywhere else. This provides prospects with a great reason to join up. You can also market this benefit across your other marketing channels to encourage more people to subscribe. Customers love special offers so create so it’s a good idea to run a few different special offers at regular intervals to keep them engaged.
Collect email addresses at events.
Collect email addresses at an event that you attend or host. Ask people to sign a printed sheet or complete an online form on the day or send them individual emails after the event with a link to sign up to your mailing list. You will need to make sure that you get consent from prospects before adding them to your marketing lists.
Offer a prize or discount for signing up.
Give customers a special offer for joining your mailing list or for recommending someone else. This could be a gift or a discount code to get money off their next purchase. Try to put yourself in the shoes of your customer, If you make it a worthwhile offer, they will be more likely to sign up and to recommend you to others.
Run an advertising campaign.
If you are struggling to add more contacts to your email lists organically, consider running a paid advert. You could create a sponsored campaign on social media, search engines or through display advertising. Think carefully about the return you are getting before investing too heavily. Remember, the goal is to convert prospects into customers, not just to have a big list of email contacts. Make sure you have a targeted audience and engaging advert so that you get the right customers signing up.
A fresh approach to email marketing.
FreshOnline has years of experience helping businesses like yours with email marketing. As well as helping to grow marketing lists, We design and execute engaging email campaigns that drive conversion. If you need help growing your email subscribers, get in touch for a no-pressure chat about how we can help your business.