Why you should be using email marketing
There are around 300 billion emails sent out every day around the world. Of these, around half are business emails. Therefore, you might be thinking that the world already has too many emails and your business doesn’t need to add to this. However, before you ignore this digital marketing opportunity, here are 6 reasons we think email marketing can benefit your business.
A cost-effective form of marketing.
Email marketing is a low-cost form of marketing with great return on investment. A recent study of email marketing stats by Hubspot suggests that email generates 3,800% ROI (£38 in revenue for every £1 spent). Email marketing platforms often offer free or cheap options when starting. For example, Mailchimp offers a free account for businesses with up to 2,000 contacts. Setting up and using email marketing doesn’t need to be expensive!
Encouraging repeat business from customers.
It can take a lot of effort and expense to win new customers. The real payback often comes when these first-time buyers come back for repeat business. Email marketing is a great way to keep in touch with customers. Sending regular emails can encourage repeat orders and alert customers to other services you offer. It is far cheaper to retain existing customers rather than to keep acquiring new ones.
Create business leads from passive contacts.
Over time, you can build up your email marketing list with a mixture of customers and enquiries. Some of the old prospects on your email marketing list may not be actively searching for services like yours, but your email could prompt them to consider it. It also means they may spend less time looking around at your competitors and instead take direct action from the email you sent them.
Reconnect with your old enquiries.
Just because an old enquiry didn’t buy from you before, it doesn’t mean they won’t be interested now, or in the future. By keeping in touch with old leads through regular email marketing campaigns, you have the chance to convert them again next time they are looking for goods and services you offer.
Update your customers quickly.
With email marketing, you can quickly and easily get in contact with all your customers and prospects. This is a great way to update them on news, special offers, new products and services, or events that you are running. Email platforms like MailChimp come with a variety of templates that can easily be adapted to get updates out to your customers.
A long-term marketing strategy.
Email marketing is an excellent long-term digital marketing strategy. The effectiveness of your campaigns should increase over time as you build your e-marketing lists. You can also use analytics to focus in on what your recipients engage with most. This will help you strengthen customer relationships, build brand recognition, and boost sales.
A fresh approach to email marketing.
At FreshOnline, we believe email marketing is an essential ingredient to any business’s digital marketing strategy. We help our customers to generate sales by designing and sending beautiful email marketing campaigns. We also offer consultancy and training to help you grow your marketing lists and send better email. If you want to find out more or need help with email marketing, we would love to hear from you.