Estate Agent Websites that Win Valuations in Hastings & 1066 Country

Estate agent websites that win valuations in Hastings, St Leonards and Bexhill

If you’re selling homes locally, your website has one job: help someone book a valuation or a viewing with the least friction possible. That means a fast site, clear listings pages and local signals that show you’re the right choice for this area.

1) Speed and stability

A slow site costs you enquiries. Compress gallery images, serve modern formats, lazy-load media and tidy up heavy scripts. Pair that with reliable hosting, daily backups and uptime monitoring so your site stays responsive when a new listing goes live.

2) Listings pages that convert

Great photos deserve a layout that helps buyers act. Put the best image first, keep captions short, add a quick features grid, EPC and floorplan links, a map in a sensible position and clear options to book a viewing or ask a question. Add mortgage and stamp duty calculators so users can assess affordability without leaving.

3) Valuation funnels that work

Make the valuation CTA obvious above the fold. Offer two paths: instant valuation for early interest and a booked appraisal for quality leads. Keep forms short, send to the right branch, and confirm by email and SMS so the office can act quickly.

4) Property feeds without double entry

Connect your CRM. We work with Reapit, Alto, Dezrez, Jupix and Street, plus BLM feeds. That lets you publish listings once and use the data for automated brochures and social tiles, saving admin time while keeping everything consistent.

5) Local SEO that actually helps

Create area pages for Hastings, St Leonards and Bexhill, plus key neighbourhoods. Add useful details on schools, transport and amenities. Mark up pages with schema for RealEstateAgent and LocalBusiness. Keep your Google Business Profile updated with photos, posts and a steady flow of reviews.

6) Trust and compliance

Show recent instructions and sold highlights, add short case studies, and include team photos with contact details. Keep CMP, TPO and Client Money Protection information easy to find.

7) What to measure

Track valuation form starts, completed viewings, click-to-call taps, page speed and rankings for “estate agents in town”. Watch Google Business Profile actions such as calls and website clicks.

A simple 30-day plan

• Week 1: image compression, caching and speed fixes
• Week 2: redesign the listings template and add clearer CTAs
• Week 3: write or refresh three area guides and update Google Business Profiles
• Week 4: add calculators, set up monthly checks and create an automated report

Need help? We’re FreshOnline, based in Hastings and working across the 1066 area. If you’d like a free mini-audit of your site and Google profile, we’ll send three specific fixes you can action straight away. View our bespoke web designs