7 Essential Pages for Your Website

Are you unsure about which pages to include when building your website? We’ve got you covered. In this post, we’ll walk you through the essential pages every website should have, helping you understand their purpose and why they’re crucial to your online presence.

When designing a website, there are many aspects to consider, but one of the most frequent questions from business owners is: “What pages should my website have?” Before deciding, it’s important to think about your visitors—what do they expect to find? What is their goal when visiting your site? By focusing on your customer’s needs, you’ll ensure your website delivers a great user experience. Below are the must-have pages for any website.

1. Homepage

Your homepage is often the first impression visitors will have of your website. It needs to be captivating enough to engage users and encourage them to explore more. An eye-catching hero image or slider at the top of the page can help grab attention. You should also include a brief introduction to your business, a summary of your services, and a clear call to action.

Additionally, your homepage should feature essential information like your mission statement and client testimonials. While it’s important to make your homepage visually appealing, you must also ensure that it loads quickly. A slow website can lead to high bounce rates, as most users will leave if it takes longer than a few seconds to load. Focus on fast-loading elements and concise, engaging content.

2. About Page

The About page is where visitors get to know you and your business. This page is crucial for building trust and connecting with potential customers. Here, you can share your company’s story, mission, and values. Highlight what sets you apart from competitors and include any noteworthy achievements or accreditations. Providing bios of key team members can further personalize the experience for visitors, helping them feel more connected to your brand.

3. Services / Products Page

Your Services or Products page is one of the most critical elements of your site. This is where you showcase what your business offers. Make sure to include clear descriptions of each product or service, along with why potential customers should choose you over the competition. If you offer multiple services, consider categorizing them into subpages for easier navigation.

For example, if you’re looking to increase your online visibility, check out our SEO services to learn how we can improve your search rankings. If you need a tailored website that reflects your brand, explore our Website Design offerings.

4. Case Studies / Clients / Portfolio Page

Before making a purchasing decision, most customers want to see evidence of your previous work. A Case Studies, Clients, or Portfolio page is the perfect place to showcase this. Highlight successful projects or satisfied clients, giving insight into the challenges you’ve solved and the results you’ve achieved. This is especially valuable for businesses in creative or service-driven industries. By including real-world examples, you’ll build credibility and help potential customers see how your services can meet their needs.

5. Blog / News Page

A Blog or News page allows you to engage with your audience on a deeper level. Through blog posts, you can answer frequently asked questions, share industry insights, and offer helpful tips related to your products or services. Regularly updated blogs can also boost your SEO efforts, driving more organic traffic to your site. However, make sure to maintain your blog with fresh content. An outdated blog can give the impression of neglect and may harm your search engine rankings.

6. Contact Page

Your Contact page serves as a gateway for potential customers to reach you. Make sure it’s easily accessible and includes all the necessary details—your phone number, email, physical address, and links to social media channels. You may also want to add a contact form with an autoresponder to acknowledge inquiries. Including your contact details in the header or footer of your site will further enhance accessibility, ensuring visitors can get in touch from any page.

7. Privacy Policy

With increasing concerns around data protection, a Privacy Policy page is a must for any website. This page should clearly outline how your site collects, uses, stores, and protects user data. It’s also important to inform users how they can request a copy of any data collected about them. Alongside the privacy policy, a Terms & Conditions page is also recommended. This page will outline the rules for using your website, including legal disclaimers, copyright information, and guidelines on external links.

A Fresh Approach to Web Design

At FreshOnline, we help businesses like yours create websites that not only look great but perform exceptionally well. Whether you need a brochure website, an e-commerce platform, or a custom design, we’ve got the expertise to bring your vision to life. Book a discovery call to discuss your website design project and see how we can elevate your business online.