How to Repurpose Website Content for Social Media
At FreshOnline, we help local businesses across 1066 country grow online. One of the easiest ways to do that? Stretching your content further.
Get more mileage from blogs, case studies, and service pages
When you’ve invested time into creating great website content, whether it’s a blog post, client case study, or detailed service page, it shouldn’t just sit there waiting for visitors to stumble across it. Repurposing your content for social media gives it a second life, expands your reach, and helps more people in Hastings and 1066 Country (and beyond!) discover your business.
Why Repurpose Content?
- Maximise ROI – If you’ve spent hours writing a blog, squeeze out every drop of value by sharing it in different formats. Carousels on Instagram, emails, webinar topics, or turning them into reels… All with the purpose of an increase in CTR for your website.
- Boost SEO – Social shares generate traffic back to your site, which signals to Google that your content is useful. If you want to be known in your area, you got to work with Google and let it do its thing.
- Reach new audiences – Some people read blogs, others prefer quick Instagram carousels or LinkedIn posts. Repurposing ensures you hit both.
Five Practical Ways to Repurpose Website Content
- Turn Blogs into Carousels & Reels
Break down a blog post into bite-sized slides. For example, a “5 Website Design Mistakes” article could become a five-slide Instagram carousel. Add visuals, local examples from Hastings businesses, and a clear CTA: “Read the full blog on our site.”
- Share Case Studies as Client Spotlights
Your case studies showcase results, perfect social proof. Repurpose them into short video clips, before/after visuals, or LinkedIn posts telling the client’s story. Tagging local clients (or even collaborating with them if they’d be happy to on socials!) boosts engagement within the Hastings community.
- Turn Stats & Quotes into Graphics
Pull out a strong statistic, testimonial, or blog quote and place it on-brand graphics. Share these on Facebook, Instagram, and LinkedIn for easy engagement while reinforcing your credibility.
- Go Live or Record a Reel
Take the topic of a blog and talk through it in a 60-second reel. Hastings businesses love seeing real people behind the brand, so don’t be afraid to show up on camera. Being involved with your community, even just being a face in it, helps you go far.
- Build a Series
If your site has an in-depth service page (say, SEO), break it down into a content series. One week focus on keywords, the next on backlinks, then on local SEO. This approach keeps you consistently visible and positions you as a go-to expert.
Local Angle: Hastings & 1066 Country
Local content always performs better. When repurposing, add examples from Hastings or the wider 1066 area. For instance:
- Reference running a campaign for a local café.
- Share a client win at a St Leonards business.
- Highlight community events like the Hastings Half Marathon or 1066 Business Awards.
- Working with local charities to give back.
This strengthens both your SEO for Hastings-related searches and your connection to the local audience.
Final Thoughts
Your website is your digital HQ, but social media is where conversations happen daily. By repurposing website content for platforms like Instagram, Facebook, LinkedIn, and TikTok, you extend the life of your content and keep your brand front of mind.
At FreshOnline, we specialise in helping Hastings businesses get more from their content. If you’d like support with blogs, SEO, or social strategy… Let’s talk.
