Is Your Website Losing You Clients?
Have you ever Googled your business, clicked your website, and instantly thought: “This doesn’t feel like us”? You’re not alone.
5 Common Mistakes (And How to Fix Them)
Your website is your digital shopfront. It’s the first impression many people will have of your business, and if it’s not up to scratch, you could be losing customers without even knowing it.
Here are five common mistakes that might be costing you clients… Plus practical ways to turn things around.
1. Your Site Isn’t Mobile-Friendly
With over 60% of users browsing on their phones, a clunky mobile experience can be the difference between a new customer and a bounce.
Red flag: Visitors need to zoom, swipe sideways, or struggle to tap small buttons.
Fix it: Make sure your website uses responsive design and loads quickly on all screen sizes. We build all our websites mobile first, so you’re covered from the start.
2. It’s Not Clear What You Do
Visitors decide within seconds whether to stay or leave. If your homepage doesn’t clearly explain who you are and how you help, they’ll head elsewhere.
Red flag: Vague headlines like “Welcome to Our Site” or buried service info.
Fix it: Use a bold, direct statement like “Web Design for Local Businesses in 1066 Country”. Include a strong call-to-action above the fold.
Test it: Show someone your homepage for 5 seconds and ask them to explain what you do. Their answer might surprise you.
3. It Looks Outdated or Unprofessional
Design matters. An old-fashioned or DIY-style website can make even the best business look less credible.
Red flag: Clashing colours, small text, fuzzy images, or inconsistent branding.
Fix it: Refresh your layout with clean spacing, high-quality images, and on-brand colours and fonts. Need help with branding? We do that too.
4. There’s No Clear Next Step
Even if your content is great, if people don’t know what to do next, they’ll do nothing.
Red flag: No clear buttons, missing contact forms, or weak wording like “Click here”.
Fix it: Add strong, action-focused buttons such as “Book a Free Call” or “Start My Project”. Make them prominent and repeat them throughout the page.
5. You’re Invisible on Google
If your site isn’t search engine optimised, new customers won’t find you – no matter how beautiful your website is.
Red flag: You don’t appear in local searches, or you’re buried beyond page one.
Fix it: Add clear page titles, relevant keywords, local area mentions, image alt text, and fast loading speeds. Explore our SEO services to boost your visibility.
Quick Website Health Checklist
- Is your site easy to use on mobile?
- Does your homepage pass the 5-second test?
- Does the design feel current and on-brand?
- Are your calls-to-action strong and obvious?
- Are you showing up on Google for what you do?
Ready for a Website That Actually Works?
If your site is showing any of these signs, now’s the perfect time for a refresh. At FreshOnline, we help small businesses across Sussex and the 1066 region turn tired websites into digital powerhouses – without the jargon.
Get a free discovery call to review what you need
We’ll take a quick look at your site and tell you exactly what’s working – and what’s not. No hard sell, just honest advice.
