organic
marketing
SEO, SOCIAL MEDIA AND EMAIL MARKETING.
BOOST YOUR ONLINE PRESENCE.
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WHY CHOOSE FRESHONLINE FOR ORGANIC MARKETING?
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WHAT WILL I LEARN ON THE COURSE?
SECRETS OF WEBSITE DESIGN
What works, and what may hold you back?
IMPROVE YOUR SEARCH ENGINE OPTIMISATION
SEO – building your online visibility & rankings.
engage & grow your social media following
With hints and tips for each platform.
ONLINE MARKETING SERVICES
How lost-cost services work: ‘Pay Per Click’ & ‘Email Marketing.’
DIGITAL MARKETING PLAN
Create a plan bespoke for your business.
I HIGHLY AND WHOLEHEARTEDLY RECOMMEND FRESHONLINE! I HAD A WONDERFUL EXPERIENCE. THEY HELPED ME BUILD A SPLENDID WEBSITE TO REPLACE MY OLD WIX VERSION. FRESHONLINE HAS BEEN FRIENDLY, PROFESSIONAL & GREAT COMMUNICATORS. I WOULD GLADLY RECOMMEND THEM TO EVERYONE.
Luiza Matca
SEE ALL OUR LATEST WEBSITES
AND PROJECTS
FREQUENTLY ASKED QUESTIONS
We offer 1-2-1 or small group training. We can show you how to grow your email marketing lists, create and execute engaging campaigns, and measure performance. We can come to your offices anywhere in the South East, you can visit our offices in Hastings, or we can set up an online meeting with video and screen sharing.
Data protection rules changed in May 2018. Email marketing is one area affected by these regulations. The new regulations focus on permission-based marketing. This means that as an email marketer, you need to collect freely given, specific, informed and unambiguous consent before sending out marketing emails. The consequences for breaking the rules are very harsh with fines of up €20 million or 4% of your global turnover – whichever is higher! Before you panic, we can help advise you on how to stay with the regulations.
There are lots of platforms available to help you send out marketing emails. Our personal favourite is Mailchimp, however other platforms are also available. Check out Constant Contact, Get Response, Campaign Monitor, Hubspot and StampReady if you want some well-known alternatives. Many customer database / CRM software packages now include some form of email marketing client in as well so it may be cost-effective to explore this option. We design all our emails in HTML so they can be used across any platform.
Yes, we design email templates that can be reused as many times as you like. For example, if you sent out a monthly newsletter, we could design a template for you which you then populate with up to date news and content every month.
There are lots of benefits to using email marketing and whatever your business, we can give you ideas on how to utilise this medium. Regular email campaigns are a great way to encourage repeat business for your customer base. It can also help you reconnect with old and passive leads. If you want to promote your products, services events or news, email is a great way of getting the word out there quickly.
Google has been know to use social media signals as a ranking factor for search engine optimisation. We can also post to your Google My Business account to help increase your Local SEO. Your social media profiles can also rank in search engine results when optimised well. All of these factors will positively impact your SEO.
When we take over managing your social media, we start with an in-depth onboarding call to ensure we properly understand your business, the goals and the type of content that you want us to post. We will agree on a content plan and branding guidelines in advance, allowing us to manage your profiles effectively without constant input from you.
Typical types of content that we regularly post for clients include:
– Products/services
– Reviews/testimonials
– Blog posts from your website
– Team member profiles
– Unique selling points
– Events
– Special offers/promotions
– Seasonal content
– Photos
– Videos
– Company news
– Job vacancies
– Supplier/partner content
– Branded quotes/info bites
– Relevant 3rd party industry news and articles
Yes, we can fully or partially manage your social media profiles to fit in with your needs. We will brand and populate your company pages, and post regular content with original branded graphics to keep your followers engaged. On our silver and gold social packages, we can also manage paid social campaigns.
We have managed a wide variety of social media accounts for our clients over the last 10 years. We can create beautiful, engaging posts that will increase your reach and help you to reach an even larger customer base. By understanding your business and your target customers, we can make sure you’re on the right platforms, posting the right content at the right time.
Our team here at FreshOnline have experience working across lots of social media platforms. Much of our time is spent focussing on the major players such as Facebook, Instagram, LinkedIn, Twitter, YouTube and Google My Business. However, we can also help you establish and leverage your presence on any other networks. We will work with you to help identify the platforms that will best suit your business.
Regardless of what type of business you are running; social media offers you a great marketing opportunity. It is a great way to connect with new customers, increase loyalty and raise brand awareness. No doubt many of your competitors are already utilising social media to do exactly this. If you don’t have any accounts. Or they have been left dormant, you might be missing out on new business.
Despite all the myths, running advertising on Google AdWords will not help your organic SEO rankings. Pay Per Click Marketing (PPC) can, however, bring targeted traffic to your website quickly and should be considered as part of your wider digital marketing strategy.
We can provide SEO services to any clients with a WordPress based website even if we didn’t build your website. If you are planning a new website, we can design and build it for you with SEO in mind so that you will see quicker and more effective results for any future SEO work you do on the site.
Search engine optimisation is a long-term marketing strategy. Whilst you should start to see an increase in search traffic after several weeks of a new campaign, it can take 3-6 months to see the best results. The package that you choose will also determine how quickly and how much improvement you see.
Beware of any company that promises to rank you in first place on Google. There are too many variables and ranking factors to be able to make that kind of promise. It also depends on how competitive your focus keywords are and what SEO techniques your competitors are adopting to achieve the same goal. Whilst we don’t guarantee results, we have helped many of our clients achieve top spot for their keywords. We will work closely with you to identify the best ranking opportunities and implement tried and tested SEO techniques to maximise your results.
We have spent many years building up our knowledge and understanding of SEO. We test this expertise regularly with our existing clients and keep ourselves updated on the very latest guidance and techniques to provide long term results. We only practice white-hat SEO techniques and focus on user experience to ensure we attract the right traffic to your site. We create clearly defined project plans with regular updates so you know exactly what you are paying for.
The best SEO service for you depends on your industry, marketing strategy and budget. If you are planning to rely heavily on traffic from search engine rankings, you should be investing in ongoing SEO Management to build and maintain your rankings – especially if you are in a competitive niche. If you have a limited budget for SEO, or just want to make some quick improvements, Our SEO Start-Up Package will give you the technical and on-page improvements needed to make your website SEO friendly. We are happy to chat through your own circumstances to help you choose.