If you want to boost your SEO and get your website to the top of the search engine rankings, then you should strongly consider adding new content on a regular basis. This may mean writing a regular blog or news updates, or it could be adding and updating new and existing pages on your website. With so much content now available online, and with lots of opportunities for online readers to get distracted and click away, it’s very important to focus on writing high-quality content to engage your readers and boost your site’s SEO. In this article, we offer some advice to help you write better content for your website.
Make Sure Your Content Has a Clear Message
Before starting your next literary masterpiece, take a moment to consider its relevance on your website. Is it something that will appeal to you readers? Your article may aim to educate, to entertain, or to persuade your audience, or it may offer commentary on another article or subject. Either way, make sure that your content has a clear message which is easily understandable to readers. A good place to start is to identify a relevant keyword that you want to rank on and then find an angle on which to base it. A catchy title will also help draw readers in and will help your piece stand out on search engines and social media.
Research Your Topic Thoroughly
You should spend more time researching your content than actually writing it. If you prepare well then your article becomes easy to write and even easier to read. Consider your target audience and the purpose of your article. Look for good-quality sources of information such as newspapers, books, and articles on the internet. By gathering a range of opinions from different sources or authors, you will be able to write objectively with balanced arguments. Once you have all of your information, break your piece into a number of subheadings. These could be questions that you are going to answer or statements which you are going to discuss. For each heading you should now be able to add in 4-5 points that will become sentences within your article. Once you have these, check through your list of subheadings and points to make sure the running order makes sense. You should also consider how you are going to open and conclude the piece, clearly introducing the subject at the beginning and ultimately summarising and answering any questions that you posed throughout the article. Once you have a detailed plan mapped out, you are ready to start writing.
Get Writing and Follow A Structure
When it comes to writing, you need to apply structure to your plan to make your article easy to read. Each topic should have its own paragraph and you should only move onto a new one when you move on to another theme. The length of each paragraph will vary, depending on how much you have to say on each topic. As a rule of thumb, aim for about 6-7 sentences per paragraph. The first sentence of each paragraph should sum up the rest of that section with the following sentences elaborating further on this initial sentence. When you have finished, you should be able to read the first sentence of each paragraph and get a clear understanding of the whole article.
Proofreading and Checking Your Work
After research, proofreading is the second most important step to take when writing content. You may find it easier to keep momentum in the writing stage if you keep typing and get all the points you want to make down on paper. Once you have all of your thoughts written down, it’s time to read and re-read so you can look for any mistakes or re-write any parts that are not clear. Make sure all of your paragraphs have good structure, correct any typos and grammatical errors. If you don’t trust your own English then head over to Grammarly.com where you will find free tools to help check your work for mistakes. You should also ask a friend or colleague to proofread your article to get their opinions on how it flows and if they think it makes sense. The more input you can get at this stage, the less chance there is of someone pointing out an embarrassing mistake after your work is published.
Publish Your Article
Once you are sure your article is finished, it’s time to publish and make it look great online. Remember that before a visitor reads a single line of your article, they will start judging it based on the formatting – so make sure its laid out well to create a good first impression. Your main title and subheadings should stand out, and make sure you use consistent sizing for all headings of the same type. Leave some white space between paragraphs and choose a large, easy-to-read font size. Think about adding some high-quality images to your article to help bring it to life. If you have some, then your own images or photos will help personalise your work. If not, head over to a royalty-free stock image site and search for an image(s) that complements your piece. You should also optimise your new content for SEO. Add internal and external links to other relevant content and make sure your headings, meta description, URL, and images are all optimised for your chosen keyword. If you are not sure how to do this then seek the help of an SEO specialist to make sure that new readers can find your content online.
A Fresh Approach to Content Writing
At FreshOnline we specialise in technical SEO and content writing services. We have helped numerous clients to write better content for their website and configured their on-page SEO to improve search engine rankings and drive more traffic to their websites. If you have any questions or need help with a website, search engine optimisation, or content writing then please contact us at [email protected] or call 01424 400090. Thank you for reading and good luck writing your next article.