Challenges of launching a luxury candle brand online

No website, no social channels and no way to sell online beyond friends and family

Nowhere to express the “luxury meets intention” story or explain the different collections

Limited time for marketing and content because Karolina runs multiple businesses

Concern about standing out in a saturated candle market and getting a clear return on investment

Transforming a side project into a credible luxury brand

In discovery, we learned that Glow & Scent is built around more than fragrance. Each candle is inspired by Karolina’s global travels and designed to be both a sensory experience and a piece of home décor. Each collection has its own personality, mood and story, from wedding gifts to “happily ever after” sets and curated gift boxes. Beneath the surface, the real problem was simple: there was no platform to tell this story or to sell at scale. Without a website or social presence, Glow & Scent looked like a small hobby business rather than the considered, intentional brand it really is. We prioritised getting a clean, conversion-focused e-commerce website live, then layered in social media, email marketing and coordinated photography and video to support ongoing campaigns.

What We Did

Website design and build • E-commerce • Branding development • Social media management • Email marketing • Ongoing Creative Partner • Graphic design

The Results So Far

Glow and sent candles

237%

increase in online sales in the first six months after launch

120%

increase in social media followers over the same period

Steady growth in email subscribers, building a list Glow and Scent can now market to directly

Higher engagement and stronger campaigns, with the Christmas range and seasonal gift collections performing particularly well and driving traffic from social to the website

For Karolina, the biggest shift is practical as well as emotional. She now sees Glow & Scent as a “real” brand with a credible online presence, regular online orders and a clear plan for marketing, instead of a side project that relied on word of mouth.

What’s different for Glow and Scent now

  • Glow and Scent has a polished website and social presence that reflect the quality of the products and the story behind them
  • Glow and Scent has a polished website and social presence that reflect the quality of the products and the story behind them
  • Campaigns around collections and seasons are planned and delivered, instead of ad hoc posts when time allows
  • Glow and Scent is set up to grow online orders, expand collections, make more of the AFC Bournemouth sponsorship and explore paid ads when the time is right

Want to build your own success story?

Ready to move from ‘new name’ to trusted business online? We can help you build a clear brand, a website that brings in enquiries, and ongoing marketing support that keeps you growing.

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